This week sees the launch of our Christmas OOH campaign, with creative donated by WCRS and media donated by Jack.
The message; a shocking 18,000 young people will be at risk of homeless this Christmas.*
The posters, which feature the kind of brutal dilemmas faced by homeless young people against an array of vivid pastel tones, will appear at 154 sites across London, Bristol, Cardiff, Edinburgh, Glasgow, Manchester and Sheffield, all kindly donated by Jack.
* Statistic provided by Centrepoint, an End Youth Homelessness Member charity. Estimate based on data from 224 responses to FOI requests to local councils as part of Centrepoint’s Databank project combined with a basic extrapolation to all 326 councils in England.
Nick Connolly, Managing Director at End Youth Homelessness said:
"We’re delighted to have continued support from WCRS and Jack for our Christmas campaign again this year. Christmas is an incredibly challenging time of year for homeless young people. Yet, with a little help, homeless young people have enormous potential to overcome these barriers and live hopeful futures. We need to highlight homeless young people’s brutal circumstances and empower the public to take action."
Orlando Warner, Creative Director at WCRS said:
“With 18,000 young people potentially at risk this Christmas, we needed a simple hard-hitting campaign. These striking posters highlight the uncomfortable realities of homelessness at a time of year that is festive for most other people.”
Steph Gilks, Marketing Manager at Jack said:
"We’re proud to be partnering with End Youth Homelessness once again over the festive period, providing sites across the UK to raise awareness of the dangers that young people face on the streets. We hope that campaign encourages people to support those facing these very real dilemmas on a daily basis.”
How can you help?
Support our Safe Nights Christmas Appeal, so that homeless young people won't be forced to make desperate decisions just to find somewhere safe to sleep at night.
Please visit our Just Giving page here.