Needwood firm Sloane and Sons, which specialises in luxury mattresses, is taking part in National Bed Month.
Edward Sloane, managing director of the firm, said: "I think we are all guilty at some point about ignoring or forgetting about homelessness, or associating homelessness with alcohol or drug addiction.
"This really isn't the case, and lots of the young people that End Youth Homelessness work with find themselves homeless and at risk through no fault of their own.
Mr Sloane said: "Just reading some of the stories and case studies on the EYH website confirmed that they were the right choice in choosing a charity to help in 2016. I look forward to potentially seeing first hand some of the fantastic work they do."
If you're interested in buying a mattress and supporting EYH, please visit their website here: www.bedmattress.co.uk